International Personal Finance opens in Lithuania


International Personal Finance (IPF), a leading international provider of consumer credit in growth markets across Europe and Mexico, has commenced trading in the Baltic state of Lithuania. 

The launch of the IPF business in Lithuania is an important milestone as it marks the first new country entry for IPF since the company’s Strategy for Growth was introduced in July 2012.

A favourable business environment, clear regulatory, tax and funding arrangements plus a positive economic outlook were contributory factors in deciding to invest in Lithuania.

There is proven demand for shorter term, lower value loans from Lithuanian consumers who are currently underserved from other credit providers. IPF believes it can service this demand by providing a simple, default-free product delivered directly to customers’ homes.

Gerard Ryan, Chief Executive Officer, IPF, said of the launch: “I’m delighted we have opened our first branch in Lithuania. We identified a clear gap in the consumer credit market and believe there is an opportunity to build a very successful business here. Our proposition is quite distinct; we offer a very transparent, flexible product that meets the needs of consumers and has no hidden charges or fees. We meet with and establish a relationship with every single customer that we lend to.”

“We are leveraging our existing infrastructure in Poland to accelerate our operations and expect to have national coverage within 18 months of launch.”

IPF will trade as Provident, replicating the use of the Provident brand name in its other international markets.

The company’s first branch was opened in Vilnius by David Broadbent, IPF’s Finance Director, on Monday 15 July. Initially operating out of Vilnius, IPF will shortly expand its operations into Kaunas, Lithuania’s second-largest city, in the second half of 2013.

Contact Nick Jones, Head of Communications, International Personal Finance
+44 (0) 113 285 6815

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